In 50 Cent: Bulletproof, the player takes on the role of 50 Cent as he navigates through the criminal underworld of New York. Along with his G-Unit crew, players will face off against some of the largest crime families in New York while also performing various acrobatic moves to chase down and take out enemies. The story was written by Terry Winter, executive producer of The Sopranos, and features additional content from 50 Cent himself in the form of music tracks, freestyles and dialogue.