The Sims 3 is a popular video game that allows players to create lifelike Sims with unique personalities and take them anywhere in the neighborhood. The powerful Create-a-Sim tool provides dozens of personality traits to choose from, enabling limitless possibilities for creating truly unique characters. Players can also use the Create-a-style feature to design their Sim's interior and exterior surroundings. With short and long term goals, Wishes based on individual characteristics, skills, career choices and destiny options, there are plenty of things for players to do in The Sims 3. By registering their copy at www.TheSims3.com they can gain access to Riverview town (free download) as well as 1,000 SimPoints for purchasing items from The Store each month; exclusive outfits, hairstyles furniture etc.. Additionally players have the opportunity to direct their own movies by capturing clips during gameplay then editing story or transitions before sharing them online via social media networks or personal blogs!